- Forum Focus: A recent forum gathered key stakeholders in Europe’s wine sector to discuss strategies for revitalizing the industry.
- Innovation and Sustainability: The forum highlighted the need for innovative approaches to increase sustainability in wine production.
- Climate Impact: Addressing climate change and its effects on vineyards was a central concern for producers.
- Market Challenges: Participants stressed the importance of tackling market volatility and competition from non-EU producers.
- EU Support: The sector seeks stronger backing from the European Union to navigate challenges and opportunities.
- Digital Solutions: The role of digital technology in improving marketing, traceability, and wine quality was discussed.
- Trade Opportunities: Opening new export markets is seen as crucial to ensuring future growth for the European wine industry.
- Regulation and Compliance: The forum urged the EU to simplify regulations affecting small producers.
- Youth Engagement: The industry emphasized encouraging younger generations to participate in winemaking, ensuring future workforce sustainability.
- Next Steps: Stakeholders are committed to ongoing collaboration, ensuring the European wine sector remains competitive globally.
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